BBA+MBA Integrated

( UGC recognized )

Duration: 5 Years | Eligibility: H.S.C./12th in any Stream

BBA+MBA integrated Programme is a five year integrated programme that equips students with the knowledge and skills in business management and imparts knowledge of the principles which are necessary for a successful career in the corporate world. This programme solidifies the base for future Business and management career goals.

To be successful in this field students must have leadership qualities, decision making skills, and excellent oral and written communication skills. The course methodology involves education through practical exposure in the form of projects case studies presentations industrial visits and frequent interaction with experts from the industry through guest lectures.

Dual Specializations

  • Human Resource
  • Marketing
  • Finance
  • Information Technology
  • Operation & Supply Chain Management
  • Aviation & Tourism Management
  • Hotel & Event Management

BBA+MBA Integrated Programme Structure

BBA Programme Structure

Semester I Semester II Semester III
Code Name of Subject Code Name of Subject Code Name of Subject
101 Business Mathematics 201 Business Statistics 301 Management Accounting
102 Business Accounting 202 Principles of Marketing 302 Macro Economics Analysis
103 Business Communication Skills 203 Business Organization System 303 Supply Chain Management
104 Principles of Management 204 Basics of Tourism Management 304 Principles of Human Resource Management
105 Micro Economics 205 Soft Skills-I 305 Basics Event Management
106 Introduction to Hospitality Management 206 Environmental Science 306 Soft Skills-II
        307 French- I
Semester IV Semester V Semester VI
Code Name of Subject Code Name of Subject Code Name of Subject
401 Production & Operation Management 501 Research Methodology 601 Management Control System
402 Business Ethics 502 Entrepreneurship Development 602 Business Planning and Project Management
403 Management Information System 503 Employability Skills-I 603 Employability Skills-II
404 International Business Management 504 Summer Internship Project 604 Specialization –I
405 Introduction to Aviation industry 505 Specialization –I 605 Specialization –I
406 Personality Development 506 Specialization –I 606 Specialization –II
407 French- II 507 Specialization –II 607 Specialization –II
    508 Specialization –II    

Specialization

Elective-I

Subject Code Human Resource Specialization Subject Code Marketing Specialization Subject Code Finance Specialization
HR505 Human Resource Management MK505 Sales Management FM505 Analysis of Financial Statements
HR506 Cross Culture Human Resource & Industrial Relation MK506 Advertising & Sales Promotion FM506 Legal Aspects of Finance and Security Law
HR604 Cases in Human Resource Management MK604 Cases & in Marketing Management FM604 Financial Management
HR605 Labour Laws MK605 International Brand Management FM605 Financial Services
Subject Code Operation & Supply Chain Management Subject Code Information Technology
OS505 Supply Chain & Logistics Management IT505 Database Administration & Data Mining
OS506 Total Quality & Management IT506 E-Commerce
OS604 Enterprise Resource  Planning IT604 Recent Trend in IT
OS605 Service Operations Management IT605 Cyber Security

Elective-II

Subject Code Aviation & Tourism Management Subject Code Hotel & Event Management
AT505 Airport operations & Management HM507 Hotel House Keeping
AT506 Cabin Crew Management HM508 Event Management
AT606 Tourism Operation & Management HM606 Food & Beverage Service
AT607 Principle & Practices of Tourism HM607 Hotel Front office

MBA Programme Structure

Semester I Semester II
Code Course Title Code Course Title
101 Organizational Behavior 201 Marketing Management
102 Managerial Accounting 202 Financial Management
103 Economics Analysis For Business Decisions 203 Human Resource Management
104 Statistical Techniques 204 Operations & Supply Chain Management
105 Legal Aspects of Business 205 Business Research Methods
106 Basics of Marketing 206 Information Technology
107 Business Communication 207 Employability Skills-I
108 Introduction to Hospitality Management 208 Introduction to Tourism
109 Basics of Event Management 209 Basics of Aviation Management
Semester III Semester IV
Code Course Title Code Course Title
301 Strategic Management 401 Enterprise performance management
302 Operation Research 402 International Business Management
303 Specialization I 403 Specialization III
304 Specialization II 404 Specialization IV
305 French I 405 French II
306 Personality Development 406 Employability Skills-II
307 Project Report    

Specialization

Elective-I

Subject Code Human Resource Subject Code Marketing Subject Code Finance
HR303 Strategic Human Resource Management MK303 Digital Marketing FM303 Advance Financial Management
HR304 HR Operations MK304 Sales & Distribution management FM304 International Finance
HR403 Organizational Diagnosis & Development MK403 Product & Brand Management FM403 Financial Law
HR404 Current Trends & Cases in Human Resource Management MK404 Customer Relationship Management FM404 Current trend in Finance
Subject Code Information Technology Subject Code Operation & Supply Chain Management
IT303 IT in BFSI Domain OR303 Materials Management
IT304 Legal Aspects of IT & IT Strategies OR304 Maintenance Management
IT403 Software Quality Standards & Process Documentation OR403 World Class Manufacturing
IT404 Cloud Computing For Managers OR404 Business Process Re-engineering

Elective-II

Subject Code Aviation & Tourism Management Subject Code Hotel & Event Management
AT303 Tourism Principle & Practices HM303 Accommodation Management
AT304 Aviation Security & Safety Management HM304 Advanced Event Management
AT403 Cabin Crew Recourse Management AT403 Food & Beverage Management
AT404 Airline Operation & Scheduling AT404 Event Marketing